Move Your Team Forward

Client
Atlassian Loom
Project Type
Film
Overview
We worked with Atlassian to develop a film that would launch a transformative brand campaign to resonate with anyone who collaborates at work.

Loom empowers people and organizations to communicate asynchronously with confidence and clarity through video.

We designed this film to be at the intersection of humanist storytelling and functional benefits in order to help people see themselves in the brand.

Working with The Furrow was an absolute dream. 
From start to finish, the team was professional, collaborative, and listened closely to our business goals.

Natalie Harris • Brand Design Lead, Atlassian Loom

Artwork developed for the Move Your Team Forward project.
01

From Complexity to Clarity

By creating a familiar yet playful world, we invited our audience to reimagine async communication by providing a clear, human-oriented message that resonates on an emotional level.

From layered compositions to intersecting custom shapes, we built a visual language that is dynamic, immersive, and tactile, breaking complex concepts down into an experience that inspires curiosity, confidence, and engagement.

Artwork developed for the Move Your Team Forward project.Artwork developed for the Move Your Team Forward project.Artwork developed for the Move Your Team Forward project.Artwork developed for the Move Your Team Forward project.Artwork developed for the Move Your Team Forward project.Artwork developed for the Move Your Team Forward project.Artwork developed for the Move Your Team Forward project.
02

Amplified Collaboration

To bring this film to life, we leveraged our expertise in executional strategy, 2D and 3D animation and design, and even built internal automation to streamline the review process.

Assembling the right team allowed us to be agile, which was particularly critical given this project's tight timeline and that it required over 250 hours of 3D rendering.

Sketches of the development of a character for the Move Your Team Forward project.Sketches of the development of a character for the Move Your Team Forward project.Sketches of the development of a character for the Move Your Team Forward project.
Sketches of the development of a character for the Move Your Team Forward project.
Sketches of the development of a character for the Move Your Team Forward project.Sketches of the development of a character for the Move Your Team Forward project.
03

Transformational Growth

Since its launch, the film has driven a significant increase in account signups and brand engagement, attracting hundreds of thousands of clients with its original approach.

Artwork developed for the Move Your Team Forward project.
The Furrow skillfully applied the business context to the video creative, leading to an extremely successful campaign that excelled across a variety of channels and significantly boosted sign ups.

Their creative lens pushed Loom's brand aesthetic and the level of their craft is readily apparent in the final creative. They were a joy to work with and we can’t wait to partner with them in the future.

Natalie Harris • Brand Design Lead, Atlassian Loom

Credits

Creative Director

Seth Eckert

Producer

Josh Sadlon
David Roux

Lead Designer

Rohan McDonald

Lead Animator

Matt Jameson

Animator

Paul Slemmer
Seth Eckert

3D Lead

Justin Morton

Sound Designer and Engineer

Josh Sadlon
David Roux

© The Furrow