Creative Spectrum

Client
Facebook
Project Type
Campaign
Overview
We explored a variety of artistic styles — all designed to be adaptable across multiple aspect ratios and applications.

This brief allowed our team to explore unusually diverse styles of illustration and animation.

We were challenged to create compositions for multiple aspect ratios without sacrificing crucial artistic elements.

By building these compositions with flexibility, we delivered a wealth of creative options for multiple applications.

In order to effectively optimize both portrait and landscape orientations, we developed a guide to direct artists in the strategic positioning of focal points and key subject matter.

Embracing Wonder

Exploring the unexpected twists of the creative process, with the magic and wonder familiar to all creators.

Revelations

The essence of adventure, showcasing the endless possibilities in the ever-changing landscape of artistic expression.

Curious Encounters

Unconventional ideas defy boundaries and fuel imagination giving birth to potentially new territories of artistic exploration.

Behind the Scenes

The ideas, sketches, and color explorations.

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Thanks to our partners at Meta for making this project possible.

Credits

Creative Director

Seth Eckert

Producer

Janet Tousseau
David Roux

Designer

Cameron McClain
Colin Ozawa
Grace Poole
Lucia Pham
Raman Djafari
Renaud Lavency
Rommel Ruiz

Animator

Allen Laseter
Cameron McClain
Christian Rubio
Colin Ozawa
Matt Jameson
Nick Parente
Raman Djafari
Rosie Phillpot

Composer and Sound Designer

Sanctus

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