Sharing healthy ways to live and raise awareness.

During the COVID-19 pandemic, there were moments of fear, concern, and uncertainty resulting in anxiety, fear, and helplessness. We wanted to use our talent to create messaging around positive, factual, visual engaging content to help raise awareness on ways to stay safe. We believe that taking action is a positive solution to conquering these negative emotions.

In building the brief, we chose to create a framework around clear facts and positive messaging. Our focus was broken out into two categories: guidance and facts. From there, we cross-referenced and confirmed information from resources, such as the CDC and WHO.