Cloud Security

Client
CyberArk
Project Type
Campaign
Overview
We reframed the story of CyberArk's cloud security solution, centering on empowerment to developers.

This campaign was built as a one-off visual system, designed to exist in parallel with and to push the brand forward rather than to redefine it.

The goal was to stretch familiar cues while avoiding the commonly used patterns that dominate the cybersecurity space.

Artwork from the Cloud Security project.
The work should evoke empowerment, trust, and ease, showing security as proactive and innovative without creating anxiety. It should avoid fear-driven tropes, cliché imagery, or violent language, steering clear of hooded hackers, generic data, and heavy-handed metaphors.
01

Graphical Language

We explored a variety of grids, patterns, and shapes as scalable foundations to bridge metaphor with practical design layer interactions.

Artwork from the Cloud Security project.
Artwork from the Cloud Security project.
Artwork from the Cloud Security project.
02

Textures and Abstractions

We used collage, distortion, and visual metaphors to represent risk and threat protection without leaning on overused cybersecurity tropes.

Artwork from the Cloud Security project.Artwork from the Cloud Security project.Artwork from the Cloud Security project.
Artwork from the Cloud Security project.
03

Transformational Growth

We used photography, typography, and graphics to create a unified visual system across ads, motion, and insitu displays.

Artwork from the Cloud Security project.Artwork from the Cloud Security project.
Artwork from the Cloud Security project.Artwork from the Cloud Security project.Artwork from the Cloud Security project.Artwork from the Cloud Security project.Artwork from the Cloud Security project.

Credits

Creative Director

Seth Eckert

Producer

David Roux

Designer

Loris Alessandria
Rohan McDonald
Noah Bavonese

Animator

Matt Jameson
Paul Slemmer
Peter Cobo
Seth Eckert
Rohan McDonald

Sound Designer

Sanctus

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